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Creating brand identity: "Au sommet de la saveur"

GOAL 
Among the "profusion" of brands, labels and other appellations of origin, how can the name "Agneau des Pyrénées" emerge and give it a strong and sufficiently differentiating image? 

THE IDEA OF THE AGENCY 
To make the flavor of the Lamb of the Pyrenees the reference in quality meat. 
Give all its strength to the Pyrenean origin of the lambs by a new signature: "Au sommet de la saveur". 
Strengthen the idea of ​​summit by the presence of a hot air balloon, logotype of the brand, which overlooks the Pyrenees. 

DEPLOYMENT 
• Poster 
• Edition
• POS and packaging (label and roll stand) 
• Website