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Creation of brand identity and communication tools (Website, Packaging, POS)

GOAL  
Modernizing and upgrading the image of the Chasselas de Moissac PDO while enhancing its traditional values. 
 
THE IDEA OF THE AGENCY 
Capitalize on the poster style to give a timeless side to the brand and allow it to differentiate itself from the usual codes of this type of food communication (photo of the product or a recipe). Like any great product, the Chasselas de Moissac PDO is a product that can not be resisted. Irresistible by nature, it provokes an irrepressible attraction among gourmands. The visual retranscribes this moment of gluttony in its instantaneity. 
 
DEPLOYMENT 
• Point-of-Sale displays (poster, leaflet, kakemono ...) 
• Packaging (tray, tray (container), label ...) 
• Website