How to modernize the image of the Compagnons and create traffic on their new Eco-campus?
THE IDEA OF THE AGENCY
"WELL ACCOMPANIED, BETTER FORMED".
A graphic game in words to value the word "Compagnons" in a hook that gives value to the companion's role as a companion to a future for young people.
In the creation, a contrast between a photo B & W and a color "punchy" comes to give a freshness and a modernity to the discourse.
• Social media