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Graphic Identity and Editions

GOAL 
This appellation brings together 3 Tourist Offices, Lacanau, Carcans-Maubuisson and Hourtin, all located on the Atlantic coast of Médoc, hence the name "Médoc Océan". If this appellation proposes a very strong evocation and attraction, it erases identities that have acquired notoriety over time (Lacanau, among others). The problem was therefore to create a graphic identity and communication that bring a real plus to each Tourist Office. 

THE IDEA OF THE AGENCY 
Valuing the common asset of the three territories: freedom. 
Each offers large natural spaces and an opening to large bodies of water (lakes and ocean). The graphic identity and the signature express this concept: 3 birds associated with the slogan "Libre à l'envie". 

DEPLOYMENT 
• Newspapers 
• Radio 
• Editions