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Winter communication campaign

GOAL 
How to give the ski station the image of a playful and festive place of life in the heart of the Pyrenees? 

THE IDEA OF THE AGENCY 
Breaking totally with messages about the usual effort or contemplation of the Nordic sites to move towards a playful universe and shifted by images and words with the slogan: 
" I ♥ the laughing snow ". 
Create a cool and light universe in which one finds a smiling person who practices the different activities that one finds on the site. 

DEPLOYMENT 
• Poster 
• Publishing 
• Radio 
• Newspapers 
• Website