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Creation of a communication territory for the "school" offer

GOAL 
How to define a positioning and a strong and differentiating image for the "school" offer of Triangles Voyages? 

THE IDEA OF THE AGENCY 
To have a clear and pedagogical discourse for professors and directors of institutions who need to be accompanied in their approach and to save time. 
A message "Travel broadens the mind, we are trained to travel!" Plays on a common expression that makes sense in relation to the mission of schools to students. A creative bias, which mixes text and picto, comes to emphasize graphically this positioning. 

DEPLOYMENT 
• Appeal document 
• Emailing 
• Social media