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Incitement to sorting Campaigns

GOAL 
Encourage sorting by waste types. 

THE IDEA OF THE AGENCY 
• Choose an easily identifiable metal object and show its transformation (metal scrap). 
• Show that waste has a second life (plastic waste). 
• Raising awareness about the importance of sorting all papers (even the smallest ones). 

DEPLOYMENT 
• Press campaign 
• Display Campaign 
• Radio campaign