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Advertising campaign

GOAL 
Under the acronym UDSMA hides a great actor of health in Aveyron. The latter is part of the structures linked by the name to the Mutualité Française, but carries an activity and ambition that goes much further than most of its sisters from other departments. The objective of its institutional communication was to mark this specificity and this difference. 

THE IDEA OF THE AGENCY 
Customize the logo of the UDSMA without breaking with that of the French Mutuality by injecting a symbol (the feather) that can be included in all the communication. To associate this symbol with a signature expressing a promise common to all the activities of the UDSMA : "We take great care of you". 

DEPLOYMENT 
• Newspapers 
• Radio 
• Editions