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Advertising campaign : Pack Santé +

GOAL
The multiplication of actors in complementary health banalizes supply and drowns the historical mutuals in an ocean where only the price allows to emerge. VIASANTÉ Mutuelle wants to exist with a broader and more generous promise to accompany people in their health. That is why, alongside its guarantees, it offers prevention and support services as close as possible to its members.

THE IDEA OF THE AGENCY
Presenting VIASANTÉ Mutuelle's "complete" offer in a pack that combines reimbursement of healthcare costs, prevention and proximity support. This 2016 back to school campaign echoes the regular presence of the Mutual insurance as a partner of the weather on France Inter since January 2015. The message is the same: "VIASANTÉ, the Mutual insurance that accompanies the health of individuals and companies".

DEPLOYMENT
    •    Advertisment display
    •    Press
    •    Radio
    •    Edition
    •    Street marketing
    •    Web marketing