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Advertising campaigns "Follie's"

GOAL 
In a competitive environment where the practice of promotion is constant, how can in value its own promotional offers, without falling into the pitfall of permanent balances. 

THE IDEA OF THE AGENCY 
Give a name and a strong graphic identity to the different promotions so that they fit into the repository of operations that have a beginning and an end. Three themes were developed on the same concept: the "Optic Follies", the "Sunny Follies" and the "Kids Follies". 

DEPLOYMENT 
• Newspapers 
• Radio 
• Promotional flyer 
• Vitrophanies