GOAL
Modernizing and upgrading the image of the Chasselas de Moissac PDO while enhancing its traditional values.
THE IDEA OF THE AGENCY
Capitalize on the poster style to give a timeless side to the brand and allow it to differentiate itself from the usual codes of this type of food communication (photo of the product or a recipe). Like any great product, the Chasselas de Moissac PDO is a product that can not be resisted. Irresistible by nature, it provokes an irrepressible attraction among gourmands. The visual retranscribes this moment of gluttony in its instantaneity.
DEPLOYMENT
• Point-of-Sale displays (poster, leaflet, kakemono ...)
• Packaging (tray, tray (container), label ...)
• Website
