GOAL
How to build a coherent and impacting identity to enhance the image and attractiveness of the Haute-Garonne destination?
THE IDEA OF THE AGENCY
Design a visual identity genetically linked to the institutional identity of the department to ensure consistency.
Mark a tourist personality by the graphic and verbal tone. The message "Colorful! "Plays on the warm and friendly side of this destination and capitalizes on the colors of the rainbow.
DEPLOYMENT
• Visual identity
• Graphical charter
• Magazine
