GOAL
This appellation brings together 3 Tourist Offices, Lacanau, Carcans-Maubuisson and Hourtin, all located on the Atlantic coast of Médoc, hence the name "Médoc Océan". If this appellation proposes a very strong evocation and attraction, it erases identities that have acquired notoriety over time (Lacanau, among others). The problem was therefore to create a graphic identity and communication that bring a real plus to each Tourist Office.
THE IDEA OF THE AGENCY
Valuing the common asset of the three territories: freedom.
Each offers large natural spaces and an opening to large bodies of water (lakes and ocean). The graphic identity and the signature express this concept: 3 birds associated with the slogan "Libre à l'envie".
DEPLOYMENT
• Newspapers
• Radio
• Editions
