GOAL
How to define a positioning and a strong and differentiating image for the "school" offer of Triangles Voyages?
THE IDEA OF THE AGENCY
To have a clear and pedagogical discourse for professors and directors of institutions who need to be accompanied in their approach and to save time.
A message "Travel broadens the mind, we are trained to travel!" Plays on a common expression that makes sense in relation to the mission of schools to students. A creative bias, which mixes text and picto, comes to emphasize graphically this positioning.
DEPLOYMENT
• Appeal document
• Emailing
• Social media
