Increase awareness of the brand among prescribers and aluminum carpenters. Capitalize on the territory of communication "City of tomorrow" initiated by the brand in 2015.
THE IDEA OF THE AGENCY
Give all its power to the territory "City of tomorrow" by fully exploiting its benefits for the user, but also for prescribers and companies. Each ad created was designed to demonstrate WICONA's commitment to offer the best "100% aluminum solutions dedicated to builders" (positioning translated by an original graphic marker).
A special care has been given to the aesthetic and realistic 3D visuals.
• Professional press advertising (20 titles)